Contact: Tammy Hopkins, Carolina Region
CBL Shopping Malls Nationwide to Encourage Shoppers to Recycle for a Cause
Spartanburg, SC – This Earth Day season, shoppers across the country can drop off their old stilettos and loafers at WestGate Mall before picking up new ones. WestGate Mall is excited to announce their partnership with Soles4Souls, a national shoe charity organization. Beginning March 20, shoppers at the more than 50 CBL malls nationwide will have the opportunity to celebrate Earth Day by recycling their shoes.
With an estimated 300 million pairs of shoes ending up in US landfills each year, and the more than 300 million children in the world who don’t own a single pair, the idea of recycling shoes for a cause is what motivated the partnership. Soles4Souls, the international shoe charity dedicated to giving shoes to people in need, has given away more than 7 million pairs of shoes.
A collection bin will be placed at the Mall Office and the Easter Bunny Set located in the Belk Court where shoppers will be able to drop off their gently worn shoes during the month long campaign, which concludes on Earth Day. Shoppers who donate will also receive select discounts from mall retailers as a “Thank You” for their participation. With the goal of 150,000 pairs of shoes, shoes collected from all participating CBL Malls will be tallied by Soles4Souls. Soles4Souls will hold an event on Earth Day at CoolSprings Galleria in Nashville, TN to celebrate the total number of shoes collected.
“We are proud to partner with CBL Properties in this call to action to celebrate Earth Day,” said Wayne Elsey, Founder and CEO of Soles4Souls, Inc. “This initiative will not only help put shoes on the feet of the millions worldwide who need them, but it also furthers the global effort to reuse.”
“This partnership will provide many families with gently worn shoes, which otherwise may not be available to them. Soles4Souls’ charitable initiative and CBL Mall’s Celebrating the Earth campaign is a perfect opportunity to work together to support the many families in our communities. This campaign is an extension of CBL’s sustainability efforts across our portfolio,” said Shannon Gonzalez, Carolina Regional Marketing Director.
The graphic company FASTSIGNS has united with WestGate Mall & Soles4Souls to produce the printed material for the shoe drive. Supporters can also sponsor pairs of shoes for children by visiting WestGate-Mall.com and clicking on the Soles4Souls logo.
In addition to these partnerships, WestGate Mall is proud to offer a Celebrating the Earth website landing page that can be found at WestGate-Mall.com. Visitors to this site can find helpful tips on recycling, local community initiatives and retailer recycling efforts.
For more information about Soles4Souls and their recycling initiative nationwide, visit www.giveshoes.org.
Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you. We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 7 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages.