Spartanburg Community College along with statewide private consulting groups will host a Business Growth Workshop in Spartanburg on Wednesday, September 19th. The workshop is designed to help businesses increase profitability by expanding into new markets. Market development opportunities presented will include new industries (such as aerospace, medical devices, nuclear energy, and transportation, etc.) as well as new geographic markets both domestic and abroad. Executives and upper level managers from manufacturing and distribution companies are encouraged to attend.
The workshop will include training sessions and an expert panel, and one-on-one breakout sessions will focus on more concentrated market development opportunities.
The workshop facilitators are representatives from the South Carolina Manufacturing Extension Partnership (SCMEP), who will help participants with product marketing messages, design modifications, and international distribution channel development. ECI Find New Markets will help participants with target customer identification and market research in both domestic and foreign markets. The South Carolina Department of Commerce will update on the State’s international market opportunities. The United States Department of Commerce will explain how it can help businesses connect with customers abroad through its global network of embassies and consulates in over 80 countries. Strategic Marketing International (SMI) will present promotional strategies that include online marketing, direct marketing, and sales pitches to penetrate new markets and acquire new customers in new industries such as Aerospace and/or international markets. The Southeast ern Institute of Manufacturing and Technology (SiMT) will present virtual simulations and 3-D modeling technology to help new potential customers understand how the participants’ products work and the associated benefits.
The September 19th event will take place at Spartanburg Community College Tyger River Campus, 1875 East Main Street (Highway 290) in Duncan, SC 29334. The cost is $25 per person and includes lunch. The workshop begins sharply at 9:00 am. To register for the event, call Teresa Kirby at 803-252-6976 Ext. 4 or visit the SCMEP website.